In the back of my mind, I’ve been thinking that for CreativCastle to be achievable, I need a list of 100,000 people who are interested in the idea. Conversion of 1% of a list is industry standard… so I thought I’d just keep doing what I’ve been doing and growing my lists.
The obvious problem with that is, although I’m growing an email list of authors and writers interested in publishing, but not necessarily the type I will need to fund/support CreativCastle.
Recently I’ve been using some giveaways for list building and last night I finally decided to listen to all those people who have told me I shouldn’t just go out and buy a castle, I should rent first.
Test the idea out. So I’m going to: I’ll rent out a magnificent place for a couple weeks, maybe 2 or 3 times a year, and invite other people to come stay for free. I’ll run giveaways for the chance to win.
I’ll share pictures and videos and testimonials of how amazing the experience was. This could seriously work. 🙂